Apple Computer’s hopes of providing bundled cable channels to Apple TV or iPhones could be a significant addition to choices of watching cable channels at lower cost. Watch the following HBO video talking about making HBO available outside of cable subscriptions.
It has been known for several months that HBO has been considering making its channel available outside of cable TV subscriptions despite protest from cable companies who have relied on HBO as one the incentives for acquiring cable service. For Apple TV users like myself this change will be very appealing. Right now I have a standard promotional cable subscription with Xfinity without HD service. I am able to watch HBO in HD on Apple TV through the Apple TV widget called HBO Go which is also a phone app that I can use on my iPhone. Right now I have to confirm that I have existing cable service that includes HBO. That is about to change.
Apple hopes to bundle HBO and a set of other premium cable channels in a package that would run between $30-$40 a month. No cable subscription would be necessary any more to watch these channels on Apple TV or your iPhone.
Apple TV has been seen as rather limited in what it provides. The addition of this package would seem to make Apple TV much more appealing.